Cadence

Accelerate Sales Productivity and Consistency 

Engage more leads with intuitive sales cadences. Build customized repeatable processes within Playbooks™ to manage lead follow-up, prospecting, opportunities, and customer outreach.

Cadence

Accelerate Sales Productivity and Consistency 

Engage more leads with intuitive sales cadences. Build a customized repeatable process within Playbooks™ to manage lead follow-up, prospecting, opportunities, and customer outreach.

Cadences mobile view allows you to use Playbooks wherever you are

Build a Repeatable Revenue Machine

Multi-channel cadences create a structure for sales reps to follow that sets them up for repeatable and consistent success. Ensure prospects and customers receive the right number of contact attempts, using the right channels, over the optimal period of time.

Our research has shown that what reps believe they are doing is drastically different from what they are actually doing and what is necessary to build a strong pipeline. This can be remedied with a successful cadence.

Cadences display on mobile with current sales rep tasks

Multi-Channel Capabilities

Run cadences across multiple channels—including SMS texts, emails, calls, voicemail, LinkedIn, and direct mail, making attempts much more effective. Our research has shown that the use of multi-channel cadences increases contact rates by 161%.

Email Tracking & Alerts 

Track email opens, clicked links, downloads, and forwards from multiple recipients to know exactly how your attempts are performing. Then get automated alerts for required action from any recipient activity so nothing falls through the cracks.

Auto-Enrollment

Automation robots enroll accounts, leads, tickets, and opportunities into Plays. Contacts are moved between cadences dynamically. Automatically set up triggers to mark a contact attempt successful, update CRM fields, and alert reps of additional required actions.

Templates & Guides

Guide reps with templates, contact notes, scripts, histories, cue cards, and email threading to know about past interactions and how to proceed to provide the best possible experience for your prospects and customers. A/B test the effectiveness of one play or template over another to ensure your team is optimizing their efforts.

Customization & Personalization 

Reps receive recommendations on how to best engage, how many attempts to make, and how to personalize communications. Merge fields and placeholders are available to create email templates that can be personalized but adhere to your company's core messaging. Relevant data and integrations with LinkedIn, Owler, and Twitter give real-time insights into social activity, related people, and notable events.

“The ability to customize your outreach patterns and content makes for easy A/B testing of cadence and messaging. Without XANT we never would have achieved the significant improvement rate we saw in such a short amount of time”


G2 Review

The Definitive Guide to Sales Cadence Ebook

The Definitive Guide to Sales Cadence

Learn more about cadences and how to create the most effective ones for your goals.

Ready to see what your team can do with automated cadences?